eFootball to Host Grand World Festival in Tokyo for 30th Anniversary

KONAMI is pulling out all the stops to celebrate eFootball’s 30th Anniversary, with a massive one-day World Festival set to take place on July 21, 2025, at Bellesalle Shibuya Garden in Tokyo. The event promises a day filled with esports excitement, football-themed experiences, and exclusive in-game rewards — all with free entry.

What to Expect at the eFootball World Festival 2025

The festival will feature a packed schedule of live and interactive events. At the heart of the celebration is the eFootball Championship 2025 World Finals, where 32 top players — split between console and mobile — will go head-to-head for the world title. Competitors will represent prestigious partner clubs, including FC Barcelona and Manchester United, with fans able to watch the action unfold live.

In addition, KONAMI will deliver a special anniversary presentation, unveiling new in-game content and updated licenses, streamed in nine languages for a global audience.

Football fans can also enjoy the FC Tokyo Talk Show, where former players will reflect on the impact of the sport both on the pitch and in digital arenas.

Fun for All: Activities & Giveaways

The venue will be transformed into an immersive football-themed playground, featuring:

• Live match zones
• Stamp rally challenges
• Photo booths
• A real-life skills training area, developed in collaboration with Football JAM

By participating in stamp challenges, attendees can enter a raffle to win limited-edition eFootball merchandise such as branded T-shirts, towels, and cushions.

Exclusive In-Game Rewards for Participants

Players who pre-register for the festival will receive the Big Time: 30th Anniversary Chance Deal — a valuable in-game item. Those attending with friends can both claim the reward if each is pre-registered and actively plays eFootball.

Visitors arriving on the day without prior registration aren’t left out — they’ll still receive:

• A 30th Anniversary Special Selection Contract
• eFootball-themed stickers
• Commemorative noisemakers

(Note: quantities are limited and available while supplies last.)

Pre-Registration Details

Although attendance is free, pre-registration closes on July 3, 2025, and offers several advantages. Sign-ups are available through the official event website and require a KONAMI ID. Event participation results will be announced on July 7, 2025.

Additionally, the Nostalgia Campaign is already live in-game, giving players even more reason to join the celebration.