Spanish LaLiga will appear in the next series of EA SPORTS FC

Electronic Arts has announced a partnership agreement with the Spanish football association LaLiga. As a result, EA SPORTS FC, the football game developed by Electronic Arts, which will be released next year, will receive media rights for all LaLiga competitions. This was the result of years of partnership between both parties.

Beginning in the 2023-24 season, a new multi-year deal paves the way for new experiences, deeper in-game integration, improved broadcast communications, and commitment to grassroots initiatives.

In addition to the naming rights, EA SPORTS FC will include all LaLiga logos, graphics, fonts and other visual elements. This partnership covers the LaLiga divisions 1 and 2, LaLiga Promises, the youth championship, and eLaLiga, the LaLiga esports league.

David Jackson, Vice President of Brand at EA SPORTS FC: "EA SPORTS FC is committed to delivering the most authentic and immersive world football experience. Our innovative new partnership with LaLiga further enhances this ambition and cements both organizations' position at the center of football culture. Visible The scope and scope of this partnership is deeply admired, as is the opportunity to provide fans with an incredible experience."

Electronic Arts and LaLiga are long-term partners in the FIFA football simulation series. However, the company has ended its partnership with FIFA, the international football federation, and will launch its own franchise called EA SPORTS FC after the release of FIFA 23.

Electronic Arts will release more details on this partnership in the coming months, as well as information on EA SPORTS FC, which will release in Summer 2023.