DAMWON Gaming is rebranding in partnership with KIA Motors

2020 has been a memorable year for the Korean scene, reaffirming its dominance in the most important international arena after years of living under the Chinese shadow.

This superiority is heavily dependent on DAMWON Gaming, which, after winning the LCK, managed to achieve maximum fame by bringing home the trophy from the 2020 World Championship from Shanghai.

Now, thanks to a previously concluded deal, the team will spend its next season under the name DWG KIA, combining the team's initials with the name of the new sponsor. What stands out most about this announcement is the new team logo, with both the DWG letters in the turquoise color of the Korean team and the automaker's logo visible in the foreground.

This new KIA alliance is not odd at all, given its history in terms of previous sponsorship ties with both the European Rogue team and the League they currently belong to, LEC.

Thus, the current champion is preparing to become the new giant LCK, which has already been marked by a complete renovation, starting with the introduction of an updated franchise system and ending with a new brand.