G2 Esports appoints Alban Deschelotte as new general manager

European esports organization G2 Esports has appointed Alban Deschelotte, formerly at Riot Games, as its new General Manager.

Note that before joining G2 Esports, Deschelotte was Head of Partnerships and Business Development in the EMEA region at Riot Games. In addition, he has held positions at The Coca-Cola Company as well as Havas Sports and Entertainment France.

Carlos Rodriguez, CEO of G2: “We couldn't have been happier if Alban joined the G2 team. We are an agile, hungry business and he brings great skill to the equation; we are proud that he chose to wear G2 colors. Alban has not only pioneered the creation of industry partnerships for esports around the world, but also has extensive experience in bringing huge global FMCG brands together with the gaming world. "

According to a press release, Deschelotte is credited with bringing brands like KitKat and KIA into the esports sector during his tenure at Riot Games. He also helped expand broadcast distribution for the League of Legends European Championships (LEC).

Alban Deschelotte, new general manager of G2: “I am delighted to be joining the G2 family to support the organization's expansion into new territories and new recreational activities. I have always admired the team and the winning culture that Carlos inspired for G2 Esports. I look forward to exploring what will happen next for the G2 army ".

G2 Esports also announced that Peter Mucha, the organization's chief executive, will move into an observer role for the Board of Directors. The transition, which is expected to take place in the second half of 2021, will be accompanied by support and advice from G2 on the strategic development of the company.