Enthusiast Gaming Expands Partnership With G FUEL

Toronto-based media and content platform Enthusiast Gaming, parent company of Luminosity Gaming, has expanded its partnership with energy drink brand G FUEL. According to the press release, the new collaboration is aimed at promoting the G FUEL range of gaming and eSports energy and hydration drinks.

Along with custom content creation, giveaways, and talent activation, the renewed 18-month sponsorship agreement also includes the launch of a new limited edition G FUEL Flavor.

Adrian Montgomery, CEO of Enthusiast Gaming: “This partnership renewal is an important milestone for Enthusiast Gaming as it is further proof that we are delivering value to our direct selling customers. We are thrilled to continue to work with G FUEL, the iconic brand for gamers. because we give our fans amazing content that they know and love us for. "

As a result of the partnership, the G FUEL logo will continue to appear on Luminosity Gaming jerseys. In addition, the logo will also be featured on all official gaming merchandise from Enthusiast Gaming.

Recall that for the first time the parties signed a partnership agreement in May 2020, while G FUEL became a key sponsor of Luminosity Gaming. This led the energy drink brand to use the Luminosity content creators to advertise to their subscribers and act as a jersey sponsor for all of its teams.