Red Bull, Razer, and Google Play Among ALGS Year 5 Championship Partners

The Apex Legends Global Series (ALGS) has announced a list of new and returning partners for the season’s final tournament — the ALGS Year 5 Championship, which will be the main esports event of the year for Apex Legends.

Among the partners are energy drink brand Red Bull, peripheral manufacturer Razer, and the app store Google Play. In total, the tournament will be supported by 12 partners. The championship will take place in Sapporo, Japan, from January 15 to 18, 2026. Red Bull will serve as the official energy partner of the event and will prepare a number of offline activations for attendees, including a photo zone and a bar.

Razer has received the status of official chair partner, equipping the main stage and fan zones with Iskur V2 NewGen models. In addition, the brand will open a booth at the tournament venue featuring product demonstrations and the opportunity to meet Razer ambassadors in person.

Alongside international partners, Japanese brands have also joined the championship. Fashion house BEAMS has introduced a limited-edition merchandise collection available exclusively at the tournament arena. Meanwhile, confectionery brand Macaron et Chocolate has prepared gift sets with Apex Legends–themed macarons специально for fans.

ALGS in 2026

With its fifth season, ALGS has firmly established itself as one of the largest battle royale leagues in the esports ecosystem. Partner interest in the championship only further highlights the scale of the event.

In addition, some organizations that will compete at the ALGS Year 5 Championship have already announced their own collaborations. 100 Thieves have teamed up with Crazy Raccoon and will compete under the Japanese organization’s brand, while Alliance and Fnatic have hinted at a joint project, with details promised to be revealed on January 14.