Shikenso Analytics becomes Astralis' new partner

Danish esports organization Astralis has announced a partnership agreement with analytical and information company Shikenso Analytics. The deal will build on the company's AI-powered data processing solutions, which will be used by Astralis to better understand the value of its partnerships.

Kasper Sindt, Chief Commercial Officer of Astralis: "From day one, our vision has been to create a globally recognized and iconic gaming brand that engages with fans and gamers worldwide and at all levels. We base our commercial decisions on facts, not feelings, and on intuition, not intuition. Shikenso Analytics will help us further improve our game in this area by allowing us to pinpoint which activities bring the most commercial value to Astralis and our partners."

From a technical perspective, the data partnership will enable Astralis to leverage benchmarking, data-driven optimization and troubleshooting.

Arvin Fallah Shirazi, CEO of Shikenso Analytics: "Astralis has established itself as an integral part of today's esports ecosystem, not only because of its success, but even more so because of its pioneering spirit, passion for the industry, and commitment to encouraging and promoting new talent. Be able to work with an organization of this stature, this is an extraordinary mission that we look forward to!"

The company ranks alongside the Danish organization's other partners, which include hummel, Esportal, Stimorol, HP OMEN, Garmin, BOYU Sports and BOB Sports, among others. In turn, in the last year alone, Shikenso Analytics has closed deals with major players in the esports market, including EXCEL ESPORTS, ReKt Global, KOI, Eintracht Spandau, BIG and Acend.