Gen.G Esports enters into strategic agreement with SPORTFIVE

Multinational esports organization Gen.G Esports has announced a strategic partnership with sports and marketing agency SPORTFIVE. The multi-year deal will reportedly aim to improve and expand the club's commercial portfolio, while SPORTFIVE will become the lead commercial spokesperson for Gen.G Esports.

SPORTFIVE has significant experience in both esports and the traditional sports market. The company is currently partnered with several teams, including the NYXL and the Misfits. That being said, SPORTFIVE previously helped Fnatic partner with ASOS.

Martin Kim, CEO of Gen.G Esports: "We are thrilled to be teaming up with SPORTFIVE to step up our commercial efforts in the market. With our cross-market focus, it is ideal to partner with a globally renowned agency like SPORTFIVE and leverage their experience in sales and an extensive global network to identify the right partner opportunities for our esports teams and gaming portfolio."

SPORTFIVE will work closely with Gen.G Esports executives and managers to take over commercial marketing rights for the organization. This should include the conclusion of long-term partnership agreements and the management of sponsorship obligations with brands.

Gen.G Esports is currently partnering with partners such as LG UltraGear, Monster Energy, ROCCAT, Bithumb, SIDIZ, TiMi Esports, and Crocs. In addition, most recently multinational esports organization Gen.G Esports announced an expanded partnership with sportswear brand PUMA, as well as a fresh deal with American audio maker Bose. Well, more recently, the club opened a Rocket League division in direct cooperation with Mobil 1.