unikrn partners with Team Liquid
The Dutch eSports organization Team Liquid has announced a partnership agreement with the betting company unikrn. It is reported that the deal is designed for the Brazilian market, where the club is represented in disciplines such as VALORANT and Rainbow Six.
The partnership will include multiple activations, including an event in São Paulo, Brazil co-hosted by Team Liquid and unikrn, where fans will be able to interact with the organization's influencers and players.
Team Liquid is always looking for partners to improve our fan experience. Together with unikrn, a secure, trusted platform that understands the passion of gamers, we will bring fans even closer to our talent and create exclusive content specifically designed for gamers in the country.
Rafael Queiroz, General Manager of Team Liquid in Brazil
The agreement will apply exclusively to the Brazilian market, a region where Team Liquid has been looking to expand its presence in recent years. Last year, the club expanded its commercial infrastructure in the country by opening a dedicated e-commerce platform.
The main goal of the partnership is to activate the influence of the organization in Brazil, aimed at the growing number of eSports fans in the country. Team Liquid and unikrn noted that there will be a massive event in São Paulo in April that will feature streamers and influencers who will take part in photo shoots and autograph sessions.
Betting company unikrn joins Team Liquid's massive partner portfolio, which includes the likes of Alienware, Honda, HyperX, Verizon and Thorne, among others.
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