Bose Becomes Gen.G Esports' Next Partner

Multinational esports organization Gen.G Esports has announced a partnership with American audio manufacturer Bose. As part of the deal, the parties are expected to host online events as well as create new experiences and activations for fans.

The biggest content drop so far will be a series of eight live streams starting on September 21st. Streams will include a mini-game called "Guess This Song" featuring Gen.G Esports content creators and special guests to be revealed later.

Gina Chang, Chief Marketing Officer at Gen.G Esports: "Sound has obviously been an integral part of gaming. Without it, there is honestly no life behind the video games we play. We're really excited to partner with Bose to create more memories, that fans won't soon forget."

The parties also intend to create an original content series that will feature four recording artists explaining their relationship with games. The content is expected to appear on social networks Instagram and Twitter.

Gen.G Esports is currently partnering with partners such as LG UltraGear, Monster Energy, ROCCAT, Bithumb, SIDIZ, and Crocs. Additionally, multinational esports organization Gen.G Esports recently announced an expanded partnership with sportswear brand PUMA.

In turn, the manufacturer Bose is known for its collaboration with League of Legends as part of the sound recording at global events in the discipline.