Xtrfy partners with Heroic

Danish esports organization Heroic has announced a partnership with Swedish gaming peripherals manufacturer Xtrfy. As part of the deal, the manufacturer will provide players and institutions in the organization with its range of gaming equipment, including mice, mousepads and keyboards.

Joakim Jansson, CEO of Xtrfy: "We're really excited to be working with Heroic. An amazing team backed by a great organization. Counter-Strike is where Xtrfy started it all, so we're thrilled to be partnering with one of the most promising teams in the game today. "Our partnership comes naturally as several players already use our products and personally I'm delighted to welcome our friend Xizt to the Xtrfy family."

The parties will also work on the development of new products. The gaming equipment brand joins audio system brand EPOS, analytics firm Cavea and energy drink company Red Bull as part of Heroic's commercial portfolio.

Oliver Valsgaard, Head of Esports Operations at Heroic: "With Xtrfy, we have carefully selected a partner that we know will provide our players with the best products. We know this for sure as many of our players are already using their products. Another exciting part of the collaboration is Xtrfy's commitment to working alongside our players to continue to develop innovative new products.I speak for the entire Heroic organization that we are excited about the partnership and look forward to many shared successes."

Heroic currently has a discipline presence in Rocket League, CS:GO, PUBG, and Rainbow Six, in addition to its lineup of content creators. Xtrfy continues to expand its esports portfolio. Last year, the company partnered with professional gamers TenZ and EliGE.