Heroic and Red Bull extend partnership into 2023

Norwegian esports organization Heroic has announced a renewed partnership with energy drink maker Red Bull. Recall that the parties first became partners at the end of 2021, since then they have been developing their cooperation in the esports field. It is reported that the deal will be valid throughout 2023.

We are thrilled to continue our partnership with Red Bull, a company that shares our passion for esports and our commitment to pushing the boundaries of performance. This update is a testament to the success of our collaboration over the past years and we look forward to continuing our journey with Red Bull. Together we will do amazing things that have never been done in esports before and it will blow people's minds.

Isikkan Aisev, Heroic CEO

Red Bull has a long history of partnerships with esports teams around the world. In particular, the brand is a partner of DRX, G2 Esports and Cloud9, and also recently signed an agreement with the Swedish club Ninjas in Pajamas. Other Heroic partners include companies such as Xtrfy, EPOS and Superba Krill.

The renewed deal is expected to help Heroic teams to further develop in the esports disciplines, achieving great success on the scene. The Red Bull logo will remain on the Heroic jersey and will also be featured on the Norwegian organization's social media. Specific activations are not reported, but the parties plan to create joint content during 2023.