Heroic is rebranding with a new logo

Norwegian eSports organization Heroic has announced a rebranding, which introduced a new logo and uniform. Interestingly, since 2013, the club has changed its logo for the sixth time, but for the fourth time it focuses on the Valkyrie helmet in the shape of the letter H.

New logo, new look, new Heroic. The H-shaped Valkyrie helmet has been Heroic's logo since 2019. Now it is taking on a new form by 2023.

Heroic struggled to keep their rectangular logo always smaller and harder to read than our competitors. This issue was addressed by making the logo more square, with shorter and sharper wings, and a sharper helmet with sharper lines.

The bright white color of the helmets embodies the nobility and purity of the heroes, and the flaming red outline combines the power of the heart, heat and thunder. While red is still the primary color that defines Heroic. An expanded color palette will help make Heroic a more diverse and playful brand.

The new wordmark complements the new logo with a sharp H-shaped cutout representing the wings. In the future, Heroic will be hotter, bolder and louder. We will bring heart, warmth and thunder to everything we do.

The club's new kit for 2023 has retained its white hue. The emblem is located in the center of the chest, and not on the side, as before. Also on the front of the jersey there is an inscription with the name of the organization.