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Unusual marketing: Rocket League announced a collaboration with Nike
NikePsyonix, who developed the unusual esports discipline Rocket League, announced that their title has a collaboration product with Nike, which is aimed at advertising the Nike Air Zoom Mercurial.
New wheels will have to appear in the game, which will “change” users into Nike Air Zoom Mercurial shoes. With the same symbolism, new decals will appear that can be stuck on cars.
According to Psyonix, Nike's new shoes could not only be comfortable for people, but also fit well on cars.
The Nike Air Zoom Mercurial In-Game Pack will cost 1,100 credits. Pink, green and yellow stickers will be available for players. The Nike Air Zoom Mercurial Pack will be available until July 26th.
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www.rocketleague.com
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