A part of the corporation General Motors, internationally known as Chevrolet, became a sponsor of the Chinese multigaming organization. Within the cooperation, a renewed uniform with the logo of the American car manufacturer will be made while the esportsmen acted in a Chevrolet commercial. Besides, Invictus Gaming will use Chevrolet Tracker SUV for transportation and various promotions.
The financial part of the agreement between the organizations is not revealed.
Lately the cooperation between the car manufacturers and esports organizations has become a more frequent situation. For example, last year Mercedes-Benz signed a partnership agreement with Royal Never Give Up and extended this contract for another year. Nissan, KIA and Audi also were not left behind and they keep up with the times. Nissan signed a contract with OpTic Gaming and FaZe Clan, KIA became partners of the LoL European league, LEC, while Audi started to sponsor Astralis at the beginning of 2018.