Marvel's Wolverine Trailer Swarmed by Fans Angry at Sony's Disc Decision

Insomniac Games put out a cinematic trailer for Marvel's Wolverine this week, the "Ain't No Hero" clip, to build interest ahead of the game's September 15 release. The video passed a million views on YouTube within a day, but the roughly 5,000 comments under it are not about Wolverine. They are about discs. Fans still angry at Sony's plan to stop making physical PlayStation discs have filled the trailer's comments with complaints, and the same wave has spread to the game's posts on X.

The trailer itself is a mood piece. Logan cuts through decades of enemies, and a photo he carries keeps slipping out of his yellow suit until it is destroyed, which sends him into a rage. The clip also hands X-Men fans two reveals: Lady Deathstrike as the villain who wrecks the photo, recognisable by her blades, and Sabretooth turning up in his own yellow suit alongside Logan.

Barely any of the top comments are about the game. The most-liked one on YouTube, with more than 10,000 likes a day after release, skips it entirely.

"You know who isn't the hero? The killer of physical."

— ErrantRob, YouTube

Sort the comments by top and dozens more like it stack up before anything about the game appears. Some fans pointed out the irony of Wolverine fighting to protect a physical photo while Sony retires physical media. Others turned Sony's own "Play Has No Limits" slogan against it, shortening it to "Play has limits." One joked that the trailer was a distraction thrown out to quiet the disc anger. For comparison, the cinematic trailers for Marvel's Spider-Man 2 and the first Spider-Man drew mostly positive reactions, which makes the Wolverine pile-on stand out.

The X posts drew the same treatment. Under Insomniac's trailer post, the most-liked reply is a gif of a disc, followed by an image riffing on an old Sony physical-games skit. Sony's own account stayed quiet for a week after the disc news, and recent posts for Marvel Tokon: Fighting Souls and PowerWash Simulator have met the same anger.

The cause is a decision made well above Insomniac. Sony announced on July 1 that it will end disc production for all new PlayStation games from January 2028, after which new releases sell only as digital purchases on the PlayStation Store and at retailers. The company frames it as follows, pointing to downloads making up 78 percent of game sales in 2025. Fans reading it the other way have raised ownership, resale, game preservation, and where prices land once a disc is no longer an option.

The frustration with Sony is fair. I think firing it at a Wolverine trailer is aiming at the wrong target, because Insomniac did not make this call and had no way to change it. Burying the studio's game under disc complaints punishes the people who built it for a choice handed down from the parent company. I would rather see that pressure go straight at Sony than at a cinematic or at something like PowerWash Simulator.

Insomniac is stuck in the middle of it two months from launch. Marvel's Wolverine is still getting a physical release, and Insomniac has confirmed the physical edition includes a disc in the box, so collectors can still buy a copy they own outright. Because of the 2028 cut-off, the PS5 exclusive will be one of the last first-party PlayStation games to ship on a disc at all.

Read also, the backlash has reached Sony's home market, where Hideo Kojima reposted a 2021 warning that a digital-only world can have its access cut off without notice, and developers inside the Sony group raised both preservation worries and the practical point that dropping the disc build frees up roughly a month and a half of extra polish time.