GamblingInformation.com: Powering Smarter Casino Play Through Data-Driven Insights and Player Education

Ed Roberts began his work in online gambling with customer support. The two-year-long stint taught him how to work with clients, and how to better understand their needs and wants. He later moved to Malta to work as an analyst. Another two years in that role taught him the importance of data. His experiences also showed him that customers desperately need to have some sort of education regarding online gambling. That is why he started up GamblingInformation.com.

The website’s goal is to provide customers with insights about the best casinos. It relies on hard data to educate players and point them in the direction of the best websites. The experts may be focused on the Canadian market, but they are also looking to expand globally. After all, GamblingInformation.comis an expert for Stake Casino, PlayOJO, and CasinoDays, which are all global sites.

Interview Questions

What was the core motivation behind building GamblingInformation.com as a data-driven platform for casino players?

Our main goal is to give gamblers exactly what they need. In all the years working as an analyst I saw that affiliate platforms that use hard data to inform the customers are sorely lacking. That is part of the reason that I started GamblingInformation.com. We focus on transparent, data-driven reviews that point the player into the right direction. We think the customer is smart enough to make the right choice, but they need all the data presented to them.

You emphasize player education. What types of content or tools do you offer to help users become smarter, more informed gamblers?

The most important thing is our guides and reviews. We have an excellent team of writers and editors who provide in-depth analyses of the best online gambling platforms on the web. If you browse our website you will also notice articles relating to the iGaming market more broadly, which are just as thorough as everything else. We also have detailed comparisons between multiple casinos available to Canadian players. Of course, nothing is more important than responsible gambling, which is why we have an entire page dedicated to that aspect of the industry as well.

How do you collect and validate the data you use, such as RTP percentages, bonus terms, or licensing info?

We use every source available to us, of course. Our researchers gather data from every publically available statement, document, or other forms of disclosure. We also do hands-on testing, because it is important, I believe, to experience the site yourself before you can recommend it to others. We will also look at the official licensing bodies of each and every website, and go over their history to ensure that they are on the up-and-up.

Many casino review sites just list promotions. How does GamblingInformation.com go beyond that to deliver real value to players?

It is true, and promotions are a big part of iGaming. We certainly focus on bonuses as well. However, as I said before, I wanted GamblingInformation.com to go a step further. I wanted to give players real hard-data analytics that they can rely on when playing casino games. To that end, the editors at GamblingInformation.com are always tasked with giving clear breakdowns, advice and lists of pros and cons. At the end of the day, we at GamblingInformation.com are all about the player first.

Can you explain how your platform helps users compare casinos based on meaningful criteria, not just marketing hype?

I like to think that we take into account every aspect of gambling. License & regulation is a very important concern of course. We look at every jurisdiction individually, and evaluate the quality of the permits. We also look at RTP & volatility rates to evaluate fairness, the bonus terms to see what each website has to offer, and payment methods that the online casino has to offer in an attempt to evaluate their dedication to diversity. We try to keep it as objective as possible, and focus on the hard-data rather than any sort of hype. For the most part, I believe our editors have succeeded in that goal.

What role does transparency play in your casino evaluations, and how do you maintain editorial independence?

Transparency is the top priority. I mean, it is the best way to ensure player loyalty. We keep a very user-focused mindset. While we do have affiliations, our editors are free to criticize any aspect of a casino platform, if they find something that doesn’t sit right with them. I think that even the affiliates are happy to get constructive criticism, as it can help them improve and thus make them even more popular among the gambling population.

How do you make complex gambling data more accessible to casual players or newcomers to online casinos?

It isn’t always easy, you know? Sometimes, we have to get a complex idea across, that may confuse the newbies. But, at the end of the day, we always find ways to do it. The best approach is to use the plain to explain the complex. Plain language and straightforward texts are necessary to explain the important technical terms. We often break down the hard stuff using step-by-step guides and analyses. Our favorite way to explain the complexities of the industry is visual comparisons, which anyone can quickly and intuitively grasp.

Are there any casino-related trends (like volatility ratings, live dealer growth, or gamification) that your platform tracks and highlights for players?

Well, we do like to keep on top of the latest. The editors that we have are always doing their best to stay informed about the latest trends in the industry. Sometimes, it is hard to distinguish between trends that are going to take hold, or ones that are just passing fads. Live dealer casinos, for example, have taken hold and are now an industry standard. We could say the same about gamification. We look for those kinds of trends that have real staying power.

How does your site cater to players across different geographies, especially with regional differences in licensing and laws?

We are mainly structured to cater to a Canadian demographic. That is where our expertise lie, and that is what most of the editors on the website have been trained to do. But, even in Canada, there are different laws in different provinces. So, we have to think about the regional differences. While it can be a challenge, we like to think of it as a challenge that we can grow from. The different laws we have to deal with give us an insight into what the lawmakers value in iGaming as opposed to the players. Accommodating those laws is also a way to inform players about their enjoyment of any future experiences.

What’s next for GamblingInformation.com in terms of product features or new content designed to empower casino players even further?

We do plan on incorporating richer interactive tools, for one. We would like to give our customers a way to explore our website better, as well as give them easy access to customer support. We may look into a live chat, or widgets that can help newbies draw comparisons between casinos. Of course, we are looking to expand our coverage. Though we are Canada-focused, we also operate in US and UK markets as well. But, we would like to go global in the next decade.