The head of Sega expressed a desire to see Sonic surpassing Mario one fine day
Recently, the head of Sega's division responsible for the Sonic series expressed an ambitious desire to see Sonic surpass its long-time rival, Nintendo's Mario. This veteran Sega executive, who began his career at the company in 1993 and now leads the 2nd Division of Sega, which oversees the Sonic franchise, made this statement in an interview on the company's recruitment website.
He emphasized that despite the respect for Mario, his goal is to outperform Nintendo's mascot. He noted that Sonic was originally created to compete with Mario, and while Sonic has achieved considerable popularity, it still aims to surpass Mario.
This ambitious goal is part of Sega's strategy to achieve global recognition for Sonic, akin to Mario, and to capture the attention of audiences worldwide. In line with this, Sega expressed its desire for the success of its Sonic movie and the creation of a Sonic-themed area at Universal Studios Japan.
The "Super Mario Bros. Movie," released earlier this year, became the most successful video game adaptation in history, surpassing $1.3 billion at the box office. "Sonic the Hedgehog 2" also achieved impressive results, gathering $405 million worldwide.
While Sonic and Mario fiercely competed in the 1990s, the divergence in their success and critical reception became more noticeable in the early 2000s. Nevertheless, Sega hopes to propel Sonic back into the race for popularity and excellence, much like Mario, and win the hearts of players worldwide.
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