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EGW-NewsGamingAll newsFive years after its launch, the Epic Games Store still hasn't become profitable
Five years after its launch, the Epic Games Store still hasn't become profitable
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Five years after its launch, the Epic Games Store still hasn't become profitable

Steve Allison, the General Manager of the Epic Games Store, expressed the store's position during the antitrust lawsuit brought by Fortnite against Google on the opening day of the court hearings.

He emphasized that the primary goal of the Epic Games Store remains its expansion, as reported by The Verge.

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Epic launched its PC games store in December 2018, presenting it as a rival to Valve's dominant Steam platform.

In an effort to gain market share, Epic offered game developers more favorable revenue sharing terms than Steam. Developers receive 88% of the revenue while Epic takes only 12%, in contrast to Valve's traditional 30% share of game sales on Steam. In 2018, Valve introduced a tiered revenue sharing system, providing better terms to developers whose games reached certain sales thresholds.

Epic has also actively invested in securing timed exclusive rights to major third-party game releases and has provided millions of free games to players on a weekly basis.

In August, Epic announced a new exclusivity program for the Epic Games Store called "Epic First Run." This program allows developers of all sizes to claim 100% of the revenue if they agree to make their game exclusive on the Epic Games Store for six months.

In October, another program for the Epic Games Store was introduced, offering developers a 100% revenue share for the first six months when bringing their older titles to the platform.

In the previous month, Epic announced its plans to reduce its workforce by approximately 830 employees, which accounts for 16% of its total workforce.

Furthermore, last month, Fortnite V-Bucks pricing and some real-money content packs were adjusted. Starting next year, Epic intends to charge for the use of Unreal Engine outside of video game development.

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