BLAST Premier partners with Magnum

The BLAST Premier Tournament Series announced a partnership agreement with the Magnum brand. The agreement will allow Magnum to promote its ice cream range and delivery service during BLAST Premier Fall Groups 2021.

As a result, the Unilever brand will be integrated into the tournament through the distribution of products and content on social media, as well as the placement of physical and digital in-game branding.

Oliver Clarke, Head of Partnerships at BLAST: "Unilever is one of the most recognized and respected brands in the world and their desire to partner with BLAST Premier is a testament to how much our tournament structure has grown and its appeal over the past 18 months."

In addition, Magnum is expected to sponsor BLAST Premier "Overtime". The company joins the series' partners such as Betway, seat maker L33T Gaming, and WePlay Esports.

Madeleine Holmstrom Szugalski, Senior Brand Manager, Magnum Nordics:"We are thrilled to partner with BLAST Premier to launch our Play to Enjoy campaign. Their brand is one of the most powerful in the entertainment world, celebrating the gaming world in a creative and disruptive way."

Note that this is Magnum's second major esports partnership in 2021. Earlier this year, the company partnered with the Spanish tournament organizer Liga de Videojuegos (LVP).