G2 Esports have entered into a partnership agreement with Adidas

G2 Esports will partner with international sportswear manufacturer Adidas. As part of the new partnership, a new team uniform has been developed for G2, and a line of contemporary clothing will be developed in collaboration with G2. G2 and Adidas already have several fruits of the collaboration. They developed the team jersey and the Pro Player 2021 collection. Now, according to the management, the current collaboration will reach a new level "than just a new jersey."

In addition to apparel production, the esports club also intends to produce interesting content using Adidas apparel.

For the latter, cooperation with G2 Esports is not an isolated case in the world of esports. At the end of last year, they collaborated with Team Vitality and released the VIT.02 clothing and footwear collection. In addition, in history there are cases and collaborations of the brand with individuals. For example, at the end of 2019, Adidas and streamer Ninja launched an exclusive line of clothing, and last year, as a result of their collaboration, a limited version of Superstar sneakers was released.