nhow Hotels expands partnership with SK Gaming

German esports organization SK Gaming has announced the expansion of its existing partnership with hotel chain nhow Hotels. As part of the extension of the deal, the parties will continue to develop existing activities, as well as prepare new activations for fans.

It is always a great confirmation of our business practice when partners decide to continue working with us. In addition, we are very pleased that our players will continue to be provided with the best accommodation away from home, and that we can share even more valuable know-how with nhow Hotels.

Alexander T. Muller, CEO, SK Gaming

It is reported that nhow Hotels will continue to provide accommodation for SK Gaming players during the competition. In addition, the parties will continue to create content that will be aimed at fans of the German club. It is worth noting that SK Gaming is the only esports organization that cooperates with the nhow Hotels chain.

After a successful start in 2022 with great synergies, we are more than happy to expand our partnership with SK Gaming. Esports is extremely dynamic and fits perfectly with our creative brand nhow Hotels. The expressiveness of the nhow Hotels brand knows no bounds. It stimulates, inspires, surprises and fits perfectly with esports.

Christian Friedrich, Senior Commercial Director nhow Hotels

The previous partnership agreement, signed in April last year, provided for SK Gaming players to stay at any of the network's hotels while traveling to bootcamps, tournaments or performances in Central Europe. Since signing the agreement, SK Gaming has stated that its players have created content at nhow Berlin and nhow Amsterdam.

In honor of the extension of cooperation, the parties will raffle off a trip to the LEC 2023 match with accommodation at nhow Berlin and a meeting with the SK Gaming team. Moreover, as 2023 progresses, SK Gaming will be sharing its experience with the hotel chain as nhow Hotels hopes to offer bootcamp opportunities and themed gaming halls to fans of the organization and teams in the future.