EXCEL ESPORTS partners with Bioflow

British esports organization EXCEL ESPORTS has announced a partnership with magnetic bracelet manufacturer Bioflow. As part of the deal, the company will provide the organization with its magnetic therapy bracelets and other products. Financial details of the agreement and its duration were not disclosed.

Richard Corsi, Managing Director of Bioflow: "We're thrilled to partner with EXCEL ESPORTS to bring magnetic therapy to gaming. Our wristbands are worn by professional athletes around the world to help them perform at a higher level, which is why we believe Bioflow is the perfect fit for the esports community "We look forward to working with an exceptionally talented team that believes in the benefits of our products and interacts with the broader gaming market."

In the past, Bioflow has worked with famous sports personalities, including cricketer Johnny Bairstow and golfer Lee Westwood. The partnership with EXCEL ESPORTS is the company's first esports partnership.

The wristbands provided to the club are said to help increase blood flow and cellular activity to speed up recovery from the common musculoskeletal pain in the arms, neck and back that more than a third of esports players experience.

Mark Carter, Commercial Director, EXCEL ESPORTS: "Because musculoskeletal injuries are such a common problem among esports players, Bioflow can have a real impact on our players' physical health. Bioflow's game-changing products will allow our players to recover faster, which will help maximize reduce training and competition time at major tournaments."

In addition to Bioflow, other EXCEL ESPORTS partners include companies and brands such as INZONE, EE, JD, Just Eat and Yoyotech.