EMG, the largest organizer of esports events in Dubai, and StarLadder, the Ukrainian tournament operator of esports events, have announced a partnership agreement for a period of three years. During this time, the organizers will host several esports events in Dubai.
As part of the partnership, tournament operator StarLadder will reportedly be the exclusive content producer and host of EMG's annual gaming and esports festival from 2023 to 2025. As part of the festivals, the best esports teams in the region and professional gamers will be invited to participate in the championships.
Darrach Campbell, Director of Management at EMG: "We are seeing massive growth in esports globally and with the support of the Emirates Esports Federation, we are committed to recreating this growth in the Middle East. We are confident that our partnership with StarLadder will be a key element for the development of the esports community in the UAE "We look forward to StarLadder's participation in creating large and regular tournaments that will bring fans a new level of esports experience."
StarLadder will host the championships and will be responsible for providing the world's leading esports tournament management at EMG festivals.
Roman Romantsov, CEO of StarLadder: "The Middle East and the UAE in particular is a rapidly growing esports market and is of strategic importance to us. We held our first tournament in Dubai back in 2016 and now we are excited to strengthen our presence in the region, partnering with a strong partner like EMG following our successful organization of the Global Esports Tour Dubai 2022 earlier this year."
Interestingly, this summer the parties held the Global Esports Tour Dubai 2022 in CS:GO discipline with a prize pool of $250,000. The championship was won by the Swedish team Ninjas in Pajamas, which beat MOUZ 2:1 in the grand final. According to the organizers, the tournament attracted the attention of more than 8,000 spectators.