Astralis partners with Roobet

Danish esports organization Astralis has announced a partnership agreement with online casino Roobet. As part of the two-year deal, the platform's logo will be featured on Astralis' CS:GO roster jerseys, as well as on its digital platforms.

In addition, the parties will cooperate in a series of activations that will take place over the next two years. Specific details regarding activations were not disclosed.

Kasper Sindt, Chief Commercial Officer of Astralis:"Roobet came to us looking for a partner to help build and grow a brand in the international esports community. With experience in the gaming scene, Roobet management is very familiar with the potential and engagement of fans in esports and I'm delighted that we have come to a two-year agreement that gives us the time and space to fulfill all parameters. This is an important agreement for Astralis and we are delighted to welcome Roobet into our family."

In addition, as part of the partnership, the Astralis team will perform at the upcoming Roobet Cup, which will be held in the summer of 2022. As part of the event, scheduled from 22 to 30 June, 16 teams will take part. The prize fund of the championship will be $250,000, of which $150,000 will immediately go to the winner of the competition.

David Costap, Chief Marketing Officer at Roobet:"For Roobet, this partnership aims to reach out and attract a huge following in our key markets. We entered the market in 2018 with a new way of online betting and casinos, and today we have proven our product and are the fastest growing brand in our industry. This is a position we want to expand and we are proud to be a key Astralis partner."

Roobet becomes Astralis' sixteenth partner, joining an extensive list that includes the hummel brand, Esportal dating platform and Stimorol chewing gum.