Astralis partners with DI

Danish esports organization Astralis has announced a partnership agreement with the Confederation of Danish Industry (DI). It is reported that the parties will analyze the potential of digital entertainment and support the development of the industry in Denmark. The aim of the collaboration is to anchor esports in DI and form a visionary structure in a rapidly growing industry.

Anders Hersholt, CEO of Astralis: "Denmark has achieved a unique position in this field, which enthusiasts and professionals have built over the years. We see great potential in Astralis in expanding the business. We like to join forces with other strong players in the development of the industry and in how we build a business.

The collaboration is formalized in DI Digital and DI Tourism and Experiences. This is the latest attempt by the esports organization to support Denmark since the launch of Astralis Nexus, a facility in downtown Copenhagen.

With a brand new commercial approach to digital competitive entertainment, impressive reach and unique subscriber activation, Astralis is today a global leader. Together with DI, Astralis plans to expand its existing footprint and the collaboration will help expand the industry's opportunities for further growth in the entertainment industry.

Maria Kruger Thorp, Head of Tourism and Economics at DI: "Astralis has put Denmark on the world map when it comes to professional gaming. Danish esports has already made its mark on tourism in Denmark and with the right structure we can go a lot further."

Founded in 2016, Astralis has made a significant mark on the global esports entertainment map in record time. The organization has professional teams and players in Counter-Strike, League of Legends, Rainbow Six, Fortnite and FIFA.