Astralis partners with Stimorol brand

Danish esports organization Astralis has announced a partnership with chewing gum brand Stimorol. The deal is for two years.

The partnership agreement covers the roster of the CS:GO organization, including Astralis Talent. As part of the agreement, the Stimorol logo will appear on the jerseys of both teams.

Dort Ballegaard, Stimorol Head of Marketing Northern Europe: "We are incredibly proud to announce a new and comprehensive partnership with Astralis. Astralis is one of the most significant esports organizations and we see great potential in the collaboration and the story we can create together".

In addition, the chewing gum brand will take part in an activation at Astralis Nexus, the organization's gaming center in Copenhagen. Exact activation details were not disclosed. The deal is expected to feature "digital and physical experiences" as well as content created in collaboration with agency Dentsu X.

Kasper Sindt, Astralis Chief Commercial Officer: "This is a valuable agreement for Astralis, and together with Stimorol and Dentsu X, we look forward to presenting new initiatives and revitalization across the teams and at Astralis Nexus. I hope the partnership will be seen digitally and physically, not only Astralis fans, but gamers in general, because it's about so much more than a logo on a T-shirt."

Recall that in 2020, the Stimorol brand acted as a sponsor of BLAST Premier Fall Final 2020. In turn, only in the new year, the Astralis organization entered into agreements with companies such as Esportal and 3 (Three). In addition, the organization acquired a controlling stake in the broadcasting company PIXEL.TV.