G2 Esports begins expansion into China

European esports organization G2 Esports has announced an expansion into consumer goods sales that is now expanding into China. From now on, G2 Esports products can be purchased at T-Mall and Taobao online stores. This includes the G2 2021 Pro Kit, the G2 Essentials range, and the G2 x Adidas products.

G2 Esports products for the Chinese market will be released in the coming months, while the official G2 China jersey is under development.

The announcement follows from the esports organization's official Weibo account, which reached 1 million subscribers earlier this month. As a reminder, G2 Esports first launched its account on a Chinese social platform in 2019.

Note that only this year, the organization partnered with Bondly and Betway, and also presented several fashion collaborations with the brands New Era, Ralph Lauren and Adidas.