North American esports organization Complexity Gaming has announced the launch of Complexity Stars, a gaming arm for professional athletes and celebrities. Complexity Stars' starting roster of athletes includes former NBA player J.R. Smith, WNBA player Elisha Gray, UFC fighters Max Holloway, Sean O'Malley and Megan Anderson, NFL players Leonard Fournett and Ronnie Stanley, and MLB player Edwin Rios.
Justin Kenna, CEO of GameSquare Esports:“We are launching Complexity Stars with big names from the sports and entertainment world. Complexity Stars provides a platform for professional athletes and celebrities to connect with gamers in an authentic way. We are delighted to launch Complexity Stars with its founders, and we look forward to adding more athletes and celebrities to build the platform. Games are the foundation of Complexity Stars and an incredibly engaging way for gamers, athletes and celebrities to truly communicate. "
According to a press release, the initiative aims to bring together gaming and esports communities, professional athletes and celebrities. The organization also reportedly plans to add musicians to the team, as well as even more athletes and celebrities.
The Complexity Stars division will also be backed by GameSquare subsidiaries including Cut + Sew, Zoned, Gaming Community Network and Code Red Esports.