Buddybet partners with Complexity Gaming

GameSquare Esports, the parent company of North American esports organization Complexity Gaming, has announced a partnership with social entertainment platform Buddybet. As part of the deal, the club will run an advertising campaign with content creators at the end of December.

Manal Iqbal, CEO of Buddybet: "Complexity Gaming is an iconic brand in esports that understands that fun, competition and social engagement can work together," added Manal Iqbal, CEO of Buddybet. Buddybet has created a unique digital take on the old-fashioned handshake competition with friends, and we're thrilled to partner with Complexity Gaming to showcase our incredibly innovative product to gaming and esports fans."

The campaign includes coverage on Complexity Gaming's social media in addition to four livestreams called the "Buddybet Gaming Challenge" that will take place in the first quarter of next year. According to the press release, the broadcasts will cover the Buddybet platform.

Justin Kenna, CEO of GameSquare Esports: "Buddybet is an innovative platform that allows friends to challenge each other in a fun and social app. The partnership with Complexity Gaming demonstrates the depth of our product offering and the creativity that GameSquare Esports' vertically integrated platform can bring to brands looking to connect with gaming and esports fans, we are well positioned to meet the needs of innovative, leading and emerging brands."

Recall that Complexity Gaming was acquired by GameSquare Esports last summer. Since then, GameSquare Esports has invested in Complexity Gaming's assets by signing top streamers and content creators.