Gucci and FACEIT present Gucci Gaming Academy

Gucci and FACEIT have unveiled the Gucci Gaming Academy, a new program to develop young gamers. During the live broadcast before the PGL Major Antwerp 2022 Grand Final, the platform announced the creation of a new talent support program.

Gucci Gaming Academy will feature some of the best and brightest personalities in the esports industry. Ambassadors will provide advice to new players, guide them along the way, and share rare insights with academy players.

Gucci Gaming Academy will be open to all players based in Europe and North America. In the future, the program will be expanded to other regions.

The Gucci Gaming Academy was reportedly developed by Gucci and FACEIT in conjunction with some of the world's leading mental and physical health organizations and lawyers to ensure that every element of the curriculum is informed by experts. The program will provide young esports players with access to individual and group mental health support through Mindwork, which has experience working with Generation Z and professional esports athletes. Leading talent agency in the esports industry, Prodigy, and independent lawyer Billy Jenks are also involved in training players on brand building and legal advocacy.

The first players of Gucci Gaming Academy were mwlky, EspiranTo, DGL and shadiy.

Created by Gucci and FACEIT, the program is designed to support and develop up-and-coming gaming talent and accelerate their path to professionalism. Starting with CS:GO, the best young players will be manually selected from the FPL, FPL Challenger and FACEIT matchmaking system.

Players will receive ongoing coaching, mental health support, world-class equipment, and access to many other programs that help improve performance and well-being in the game. The Gucci Gaming Academy program will focus on supporting new players and giving them the opportunity to join a professional team.