Supercell Announces Massive Global Toy Partnership With Spin Master

Supercell is officially expanding into the world of physical merchandise through a major new partnership with Spin Master, the global toy company behind brands such as PAW Patrol, Bakugan, and Rubik’s Cube.

The collaboration will bring a completely new line of toys and collectibles inspired by three of Supercell’s biggest franchises:

• Clash of Clans
• Clash Royale
• Brawl Stars

The global toy collection is currently planned for release in Summer 2027.

Supercell’s Biggest Franchises Unite Under One Toy Line

This marks the first time all three Supercell universes will be combined into a single worldwide merchandise initiative.

Under the new multi-year agreement, Spin Master will develop and distribute a wide range of products, including:

• Action figures
• Plush toys
• Collectibles
• Accessories
• Other themed merchandise

The announcement was accompanied by the slogan:“Your favorite games are about to become your favorite toys.”

Given the massive popularity of Supercell’s games and their recognizable characters, the move feels like a natural next step for the company’s expanding global brand.

Perfect Fit for Iconic Supercell Characters

The Clash universe alone features dozens of instantly recognizable troops and heroes that translate naturally into physical collectibles. Characters from Brawl Stars also remain highly popular among younger audiences, making the franchises well-suited for large-scale toy production.

From iconic Clash troops to fan-favorite Brawlers, the potential lineup could easily become one of the largest gaming merchandise collections currently on the market.

Not Supercell’s First Step Into Merchandise

While this is Supercell’s biggest merchandise initiative so far, it is not the company’s first experience with toys and collectibles.

Back in 2022, PMI released a licensed Brawl Stars toy collection that included:

• Action figures
• Plushies
• Stampers
• Collectible items

Smaller merchandise collaborations and licensed products have also appeared in stores over the years.

However, this new partnership appears significantly larger in scale. Instead of licensing individual franchises separately, Supercell is now directly involved in building a unified global merchandise ecosystem around its biggest gaming brands.

Launch Planned for Summer 2027

Although the official launch is still more than a year away, several product categories have already been confirmed.

Figures, plush toys, and accessories are expected to form the core of the first collection, while additional details and product reveals will likely arrive closer to release.

With mobile gaming franchises continuing to expand beyond games into entertainment and lifestyle products, Supercell’s partnership with Spin Master represents another major step in turning its characters into globally recognizable brands outside the gaming world.