A New Era for Gamers: PrivatBank × Visa × NAVI Unveil Revolutionary Financial Partnership

PrivatBank, Ukraine’s largest financial institution, together with global payment leader Visa and the iconic esports organization NAVI, has launched a new strategic partnership unveiled at the Play. Pay. Win. event. The collaboration aims to build Ukraine’s first financial ecosystem tailored specifically for gamers. By combining PrivatBank’s product expertise, Visa’s technological innovation, and NAVI’s powerful community, the partners plan to introduce a new way of engaging with audiences for whom gaming is a natural part of daily life.

The first step in this initiative is a collection of digital skins from PrivatBank × Visa × NAVI, now available in the Privat24 app. These skins serve as the foundation of the upcoming ecosystem, allowing users to personalize their financial tools with a gaming aesthetic. The new product is marketed as “the card for those who carry games — and cashback,” targeting people who like to win both in-game and in everyday financial choices. Users can already activate 15% cashback in gaming categories, receive a 30% discount on NAVI merchandise, and enter prize giveaways for active use of the bank’s gaming-focused features — including the chance to visit the NAVI office.

In 2026, the partnership will expand further with the launch of a dedicated gamer card featuring custom designs, additional bonuses, deeper integrations, and new community opportunities. The long-term goal is to build a seamless and rewarding ecosystem that blends financial tools with creativity, gaming experiences, and real-world benefits.

The partners also highlighted the cultural importance of gaming today. Gaming has evolved beyond entertainment into a form of self-expression, communication, and mental relief — especially valuable during the ongoing stress faced by Ukrainians. It offers a way to shift focus, reduce anxiety, and feel connected to a like-minded community. This is why PrivatBank, Visa, and NAVI view investing in gaming infrastructure as a strategic and socially meaningful decision.

“PrivatBank values innovation, forward thinking, and the power of unity,” said Oksana Koniushko, Head of Card Products at PrivatBank. “In this partnership, we brought together our strengths to enhance the card, turn it into a gamer’s tool, and make the gaming experience more rewarding and comfortable for players across Ukraine. We want our clients to gain real benefits from their everyday purchases in games and digital services.”

“For Visa, this collaboration goes far beyond releasing a new product,” added Olena Molodtsova, Senior Marketing Manager at Visa. “Together with PrivatBank and NAVI, we want to support the growth of Ukraine’s gaming culture and offer financial solutions that match the needs of the digital-native generation. Gaming today plays a vital role in mental well-being, so our goal is to build an ecosystem that is not only convenient but genuinely meaningful for the community.”

“At NAVI, we always play to win — and we approached this card the same way,” said Oleksii “XAOC” Kucheroff, COO of NAVI. “This is the first gamer card in Ukraine created by gamers for gamers. With Visa and PrivatBank, we’ve built something that gives fans more than emotions: cashback, discounts, giveaways, and personalized skins. It’s a collaboration between brands trusted by millions. And this is just the beginning.”

The Play. Pay. Win. event embraced an open, inclusive format, inviting guests to explore the NAVI gaming zone, try out the new digital skins, and talk directly with speakers. The setup reflected the core idea of the partnership: staying close to the community and developing products that genuinely meet the needs of Ukrainian players.