Rockstar Games Is Preparing for GTA 6 Marketing Campaign Launch

As we know, the marketing campaign for Grand Theft Auto VI, arguably the most anticipated video game of 2026, is confirmed to start this summer. It was repeatedly revealed by the CEO of Take-Two Interactive, Strauss Zelnick. Although there is no specific date yet for this momentous event, it seems that Rockstar Games is already laying the groundwork.

As revealed by Sportskeeda, the studio has already begun work on producing physical promotional materials for the game, specifically posters, billboards, and display stands. Furthermore, LinkedIn users have discovered that Rockstar Games is looking to hire a temporary Production Artist in New York, which only adds fuel to the fire.

“BREAKING: Rockstar Games has reportedly begun production on posters, billboards, and physical game boxes as preparations ramp up for GTA VI’s major marketing campaign launching this Summer.

A new LinkedIn job listing from Rockstar Games for a temporary Production Artist position in New York appears to signal the beginning of the global marketing rollout.”

It looks like this May will be crucial for GTA 6; in a couple of days, it will be It looks like this May will be crucial for GTA 6; in a couple of days, it will be exactly one year since the release of the second GTA 6 trailer, and later this month—on May 21, to be precise—Take-Two Interactive will hold its next earnings call. Also, it’s impossible not to mention the activity of the company’s CEO, Strauss Zelnick, who hasn't made a single statement about the game in the past few days— including regarding its possible price. The fans are also believing that Rockstar Games itself might have teased the potential reveal of GTA 6's new trailer via GTA Online—and it could take place on May 24, though it’s just speculation.

For now, you can also find out everything we know about GTA 6 so far, about the story, gameplay, map, open world, platforms, and more— here.

The marketing campaign of GTA 6 is confirmed for this summer.

The game will release on November 19 for PlayStation 5 and Xbox Series X/S.