Astralis expands commercial partnership with HP

Danish eSports organization Astralis has announced the expansion of its existing partnership with US computer hardware manufacturer HP. As a result, the parties will integrate AMD-branded processors into their scheduled activations. The first notable changes will reportedly appear in new content on Astralis and Astralis Nexus digital channels, as well as the esports organization's two-story gaming and event center in downtown Copenhagen.

With our partnership with Astralis expanding once again to include AMD and other new elements, needless to say, we are very proud to be partnering with one of the top esports organizations in the world. Together we will continue to push the boundaries and promote positive values in gaming. In 2023, we will focus on young people, giving them a positive break from everyday life and from the impact of negative news that can be overwhelming for all of us at times.

Line Bermann, Events & Partnerships Manager for Gaming at OMEN

It is reported that the deal has been extended for a period of one year. The parties did not comment on the details of the financial side of the updated partnership agreement. Recall that Astralis and HP have been successfully cooperating over the past five years.

The renewal and expansion of the agreement and commercial partnership is a testament to our position with OMEN in the world of esports and gaming, and we are proud to continue to grow both of our brands together. OMEN's uncompromising attitude to quality is the cornerstone of everything we do together. This partnership is Astralis' longest-running partnership and today OMEN/AMD is an integral part of our teams and what we offer B2B and B2C attendees at Astralis Nexus.

Kasper Sindt, Commercial Director of Astralis

HP remains on the list of commercial partners of the Danish organization, which currently also partners with: Dribe, hummel, Shikenso Analytics, Esportal, Stimorol, Garmin, BOYU Sports and BOB Sports, among others.