Mercado Bitcoin becomes a sponsor of INTZ
The Brazilian esports organization INTZ has announced a sponsorship agreement with the Mercado Bitcoin cryptocurrency exchange. As a result, the Mercado Bitcoin logo will appear on the shoulders of the INTZ jersey, and will also be featured on all kinds of activations and on social networks. In the video released to announce the collaboration, the organization also introduced its new influencers.
Esports and crypto assets have a lot in common (more than you think!). Our goal has always been to open new horizons, open doors and show that everyone can be a part of it. And with Mercado Bitcoin, all this is possible!
The deal, which will run for one year, was brokered by marketing agency DRUID Creative Gaming and signed by Mercado Bitcoin to promote their brand in the esports scene. Note that the company also sponsors the Brazilian competitive series Counter-Strike Circuit (CBCS) from 2021.
Always believe that it is possible. Grow, evolve and be free to go your own way. Never give up. Be fearless! Now I also combine INTZ and Mercado Bitcoin together and add. Cryptocurrencies, gaming, diversity and inclusion all come together,” said NerdSurdo, the organization’s content creator.
Mercado Bitcoin will also participate in marketing activations with new influencers signed by the INTZ organization. The club is adding Mercado Bitcoin to its sponsors and partners, which include LG UltraGear, Brazilian clothing brand Lupo, Monster Energy and Claro Gaming.
It is also known that, following its decision after signing a contract with FTX for the League of Legends Championship Series (LCS) last year, Riot Games will not impose any restrictions on Mercado Bitcoin advertising within the Brazilian CBLOL series.
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