:Dribe becomes Astralis' new partner

Danish eSports organization Astralis has announced a partnership agreement with local car sharing company:Dribe. As part of the deal, the parties will cooperate in the field of transportation. The company is expected to become the organization's primary team transport while Astralis will help promote:Dribe as an alternative to car ownership in Europe.

Kasper Sindt, CCO Astralis: "After talking with:Dribe about the goal of reaching a digitally oriented target audience, we had no doubts about the coincidence. Astralis will help with digital activation and vice versa, we have already used the:Dribe service when we traveled across the country with our players from Counter-Strike We will use the service much more in the future, both for our team and for other activities, and we are very pleased with the trust that:Dribe places in us with their cooperation, which has both practical, as well as a purely commercial component.

It should be noted that recently the Astralis CS:GO teams held a tour of Denmark, where they met with their fans. In doing so, the organization used Dribe vehicles to move around the country.

Niels Kiel, Marketing Manager at:Dribe: "It's an interesting partnership for us because Astralis has paved the way for esports not only in Denmark, but has also contributed to professionalization internationally. I'm looking forward to building a strong partnership and I "I have high hopes that Astralis will be able to provide us with their large and dedicated fan base. One of the many points of similarity that has become particularly evident in our dialogue is the passion and dedication of the employees of both companies."

:Dribe joins other Danish organization partners including hummel, Shikenso Analytics, Esportal, Stimorol, HP OMEN, Garmin, BOYU Sports and BOB Sports, among others. That being said, the Danish esports organization has made some notable deals in recent months alone.

In turn, the company aims to expand its reach beyond Denmark using a franchise business distribution model. The concept of franchising is already being used in Denmark, where:Dribe has chosen Semler Mobility as its first partner.