G2 Esports partners with Next Level Racing

European esports organization G2 Esports has announced a partnership with peripherals provider Next Level Racing. As part of the deal, the club's racing simulator division will use dedicated racing booths.

In addition, the parties will cooperate in community activations and events. However, information about these events will be disclosed in the near future.

Nathan Taig, Head of Sim Racing at G2 Esports: "We are delighted to welcome Next Level Racing as our team partner in Sim Racing. It was clear from the first conversations that we share the same passion, goals and vision for the future of the ecosystem. We are not can't wait to get to work on bringing them to life through our partnership.Like G2 Esports, Next Level Racing is a global leader in its field, and together we set ourselves up for sustainable success both on and off the track.G2 is a key player in sim racing since 2017. Providing the first partnership dedicated to sim racing is a moment of pride for us and confirms our long-term commitment to the discipline."

Next Level Racing becomes the sixteenth partner of the European club. The esports organization G2 Esports is also currently partnering with a number of top companies including BMW, adidas, Herman Miller, Betway, Seasonic and Red Bull, among others.

In turn, in August, the manufacturer made a deal with the British organization Veloce Esports. Prior to this, the company also joined forces with the esports organization QLASH.