FURIA unveils new kit and partners with Betnacional

Brazilian eSports organization FURIA has announced a partnership agreement with betting company Betnacional. At the same time, the club presented an updated jersey, in which the players of the CS:GO roster started their journey as part of the IEM Road to Rio 2022 American RMR. The partnership agreement between the organization and the bookmaker is concluded for two years.

The slight rebranding is taking place as the organization takes part in the Brazilian video game convention Brazil Game Show, where FURIA has a booth in partnership with HyperX. Using the motto "Spray It", the new visual project draws inspiration from the graffiti culture that is part of the urban identity that FURIA strives to create for itself.

Bryner Kaldas, Creative Director of FURIA: "Colors are a symbol of the renewal of the FURIA brand. They have already been part of our DNA when we talk about inclusion, diversity and social issues. Now they are also part of our competitive kit. FURIA is just as passionate and competitive, only now she is striving to win with much more vigor."

The new style and tone are in line with FURIA's latest endeavors, including the opening of a new Miami location in a part of the city known for its street art. Along with a new identity and updated club colors, the organization has also named Betnacional as its new title sponsor, replacing Betway as the organization's partner.

The new title sponsor will be used for all squads of the esports club, which currently plays in CS:GO, Rocket League and Rainbow Six. As noted in the press release, the partnership will also focus on behind-the-scenes content production and sharing experiences with the club's fans.

Other FURIA partners include AOC, PokerStars, FTX, Twitch, Red Bull and HyperX. In turn, the betting company also cooperates with the organizations B4 Esports and O PLANO.