Rock Entertainment Group is a new partner of 100 Thieves

North American esports organization 100 Thieves has announced a strategic partnership with Rock Entertainment Group. With the deal, the club is reportedly planning to accelerate its commercial growth.

The parties state that through a strategic approach and a shared service model, the partnership will deliver new synergies that unlock innovative business solutions and maximize opportunities for both organizations.

John Robinson, 100 Thieves President & CEO: "The Cavaliers have supported 100 Thieves since we founded in 2017, so we're excited to work more closely with them through this strategic partnership. As the worlds of sports, gaming, and pop culture continue to converge, Working together will help us both build on this shared vision."

The Rock Entertainment Group was formed last year as a combined sports and entertainment real estate entity with the Dan Gilbert Rock family of companies. It includes the NBA Cleveland Cavaliers, AHL Cleveland Monsters, NBA G League Cleveland Charge and Cavs Legion teams from the NBA 2K League.

Nick Barlage, Rock Entertainment Group, CEO of Cleveland Cavaliers and Rocket Mortgage FieldHouse: "Through visionary leadership, relentless ambition, and incredible creativity, 100 Thieves has forged one of the most celebrated gaming brands in the world. We are thrilled to share our institutional knowledge and resources to help develop their already multi-dimensional and global platform."

Rock Entertainment Group joins 100 Thieves' extensive list of partners, which currently also includes JBL, Lexus, Chipotle Mexican Grill and Twisted Tea, among others.