ARterra Labs Partners with the Champion of Champions Tour

NFT platform ARterra Labs has announced a partnership agreement with the Champion of Champions Tour tournament series. As part of an 18-month deal, the platform will create a range of free digital collectibles specifically for Champion of Champions Tour viewers.

Spectators who manage to obtain the collectible digital product will be able to take advantage of a number of benefits such as VIP access, giveaways and "perks" throughout the Champion of Champions Tour championship series.

John Verten, CEO of ARterra Labs: "The multi-level partnership with GRID Esports for the Champion of Champions Tour sets the stage for a truly exciting and exciting future. From activating tournaments to using the GRID API to create dynamic digital collectibles, we're thrilled to grow in popularity with Web3 activation." in the 18-month Champion of Champions tournament powered by GRID".

The deal marks ARterra Labs' first partnership with a tournament circuit, but the platform is no newcomer to the industry. ARterra Labs has previously partnered with a number of esports organizations including Complexity, Centric Gaming and most recently LDN UTD. The platform becomes the fourth Champion of Champions Tour partner, joining Bitskins, StreamCards and Amazon Web Services.

The overall Champion of Champions series system for 2022-2024 is as follows:

1. 44 open regional qualifiers.
2. 44 online tournaments.
3. 11 studio finals.
4. Global LAN Finals.

GRID Esports and its founding partners (FACEIT, Eden Esports, Relog Media, Black Molly Entertainment, Fantasy Expo) have already opened the first matches of a new series of tournaments that will last until January 2024 and offer a combined prize pool of $3.4 million.