Parimatch becomes a partner of the Champion of Champions Tour series in Brazil

The eSports platform GRID Esports has announced an exclusive sponsorship agreement with the betting company Parimatch for broadcasting the Champion of Champions Tour series in Brazil. The deal is reportedly directly involved with BTS BrasilTV (Beyond The Summit Brasil), a partner signed by GRID Esports to produce and broadcast the South American leg of the series.

Dmitry Belyanin, Executive Director of the PMI service company, which develops and implements the Parimatch brand and grid expansion strategy: "Brazil is a new market for operations for Parimatch. We see great value in partnering with GRID Esports, one of the strongest players in the global esports market, which is deeply understands data, integrity and the gaming community. This is not the first collaboration between our brands, and I think it will be as successful as any previous one, based on shared values and striving for better results."

As part of the sponsorship, Parimatch will support all broadcasts of the Champion of Champions Tour in Brazil, jointly expanding the reach and participation of the tournament series in South America while promoting Parimatch in the region.

Mikael Westerling, Director of Sales at GRID Esports: "Partnering with Parimatch is a great opportunity as they truly understand the growing impact and future potential of the esports industry. We are committed to forging growth-enhancing partnerships to create a rewarding experience for both players and spectators."

Betting company Parimatch becomes the fifth partner of the Champion of Champions Tour, joining ARterra Labs, Bitskins, StreamCards and Amazon Web Services.

The overall Champion of Champions series system for 2022-2024 is as follows:

1. 44 open regional qualifiers.
2. 44 online tournaments.
3. 11 studio finals.
4. Global LAN Finals.

GRID Esports and its founding partners (FACEIT, Eden Esports, Relog Media, Black Molly Entertainment, Fantasy Expo) jointly announced a new tournament called "Champion of Champions Tour (CCT)", which will run from August 2022 to January 2024 year and will offer a prize pool of $3.4 million.