Prime Gaming Partners with VCT in EMEA
Riot Games announces a partnership agreement with Prime Gaming. As part of the deal, Amazon will become an official partner of the VALORANT Champions Tour in EMEA for the 2022 season. Prime Gaming is expected to be integrated into the main VCT EMEA tournaments as well as receive a number of promotional slots throughout the year.
Eva Suarez, Riot Games Senior Business Development & Partnerships Manager:"Prime Gaming has been providing the VALORANT community with top-notch exclusive items since the game launched nearly two years ago, so we're thrilled that they've expanded their support to VCT EMEA! We're thrilled to be partnering with you.", in which they will be presenting highlights after the matches, a key segment of the broadcast, during which our analysts review and discuss every interesting decision and game moment taken by VCT's all-star teams."
This agreement is part of a larger multi-discipline collaboration between Riot Games and Prime Gaming. The deal, announced late last year, aims to partner in the North American and EMEA regions across League of Legends: Wild Rift, VALORANT, and Legends of Runeterra.
Larry Plotnick, CEO of Prime Gaming:"We are thrilled to continue our partnership with Riot Games as a sponsor of the VCT EMEA Challenger event series, and wish all participants the best of luck in the tournament."
Recall that earlier Riot Games signed a similar agreement with Red Bull.
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