BLAST Premier expands partnership with Shikenso Analytics

The BLAST Premier esports championship series renews and expands its partnership with Shikenso Analytics. As part of the updated deal, the German startup will continue to provide BLAST Premier with sponsor metrics and other insights throughout the season.

Recall that BLAST Premier and Shikenso Analytics entered into a partnership for the first time last year. During the 2021 season, Shikenso Analytics provided BLAST with information on the evaluation of sponsorship assets, such as logo integration, banner placement, and other indicators.

Oliver Clark, BLAST Commercial Director: "Establishing strong, mutually beneficial relationships with leading brands is a key part of our long-term strategy. Shikenso's custom-built data platform and detailed reporting enable us to demonstrate the true value of partnerships. Shinkeno's custom brand value measurement method is extremely beneficial to our commercial operations and improved our approach to partnerships."

According to BLAST, Shikenso Analytics is a key source of accurate data, which in turn is key to relationships with other partners and sponsors.

Arvin Fallah Shirazi, Shikenso CEO: "2021 has shown that data can make a big difference. The partnership with BLAST has been exceptional as we have had to take our analysis to the next level and we have been able to achieve great results. I am confident that further collaboration will bring great benefit to both parties.

Note that over the past weeks, BLAST Premier announced the renewal of several partnership agreements at once. In particular, the tournament series re-signed deals with Coinbase, EPOS, GRID Esports and CS.MONEY. In addition, BLAST Premier has expanded its broadcasting network to 25 languages.