Astralis partners with 3 (Three)
The Danish eSports organization Astralis has entered into a partnership agreement with the telecommunications company 3 (Three). As part of the agreement, the new partner will support the Astralis Nexus facility located in Copenhagen. This is reportedly the first partnership entered into on behalf of Astralis Nexus, a 1,200 sq. meters for games, entertainment and education.
Jesper Thiessen, CMO at 3 (Three): "We offer what every gamer needs, which is a lightning-fast network with stable connectivity. This is the foundation of our partnership with Astralis Nexus, and it is one of the biggest strengths of the 5G network that we currently deploying in Denmark We want to take gaming seriously and bring families closer together to better understand how games can provide a positive experience as well as new friendships and communities Astralis is a fantastic partner in this regard as that is how they work, combining play and exercise.
3 (Three) and Astralis Nexus intend to present a series of initiatives that will unite gamers, their parents and the community around a positive gaming experience. In addition, the telecommunications company will be the provider of 5G networks at the facility.
Kasper Sindt, Astralis Chief Commercial Officer: "At Astralis, we have many commercial partnership agreements, but the agreement with 3 (Three) is the first to be 100% focused on Astralis Nexus, with the sole purpose of creating the best gaming experience for everyone, regardless of age, gender, level, or other differences, we see endless opportunities for digital and physical communities to connect, and over the first weekend of next week, we'll be introducing some of the many new initiatives at Nexus."
Astralis Nexus will open from February 4th to 6th with a number of events planned for visitors. At the same time, the party did not share the details of the initiatives planned in the near future.
Note that this is the first esports partnership of 3 (Three), which is currently partnering with Chelsea Football Club.
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