PGL and Shikenso Analytics become partners

Tournament organizer PGL announced the conclusion of a commercial partnership with the German IT company Shikenso Analytics. As part of the deal, Shikenso Analytics will provide insights for PGL Major Stockholm 2021.

It is reported that as a result of the agreement, Shikenso Analytics will provide qualitative and quantitative cross-platform information on sponsorship activities and activations on the PGL streaming sites and on the organizer's social networks.

Arvin Fallah, CEO of Shikenso:"We are extremely pleased to be working with PGL at PGL Major Stockholm 2021. I am confident that the analytics will provide the best support for their assessment and reporting to partners."

According to the press release, PGL wishes to rely on objective metrics to evaluate PGL Major Stockholm 2021, which will take place from October 26 to November 7.

Silviu Stroje, CEO of PGL: "We have a close relationship with our partners and we believe in complete transparency when it comes to reporting. That is why we decided to partner with Shikenso Analytics."

As a reminder, only this year Shikenso Analytics entered into partnership agreements with the European esports organization OG Esports and the tournament organizer BLAST.