Walmart Launches Bitcoin and Ethereum Trading Through OnePay App: A Step Toward Mass Crypto Adoption

Fintech company OnePay, the controlling stake of which belongs to Walmart, offers users the ability to buy, sell, and store Bitcoin (BTC) and Ethereum (ETH) directly in the mobile app. This partnership with ZeroHash allows for the integration of crypto into daily financial operations, potentially opening access to digital currencies for over 150 million weekly Walmart shoppers in the US.

According to sources, the launch took place recently, following an announcement in October 2025. OnePay users can now start their crypto journey with a minimum amount of $1, track prices, set up notifications, and even schedule regular purchases. While Walmart does not accept cryptocurrency directly at checkout, the app allows converting BTC or ETH into cash that can be used for purchases at Walmart stores or card payments. This makes OnePay a "universal app" for digital finances, aimed at underserved traditional banking clients.

OnePay, founded in 2021 by Walmart in partnership with venture firm Ribbit Capital, expanded its services in 2025 by adding high-yield savings, credit cards, "buy now, pay later" (BNPL) through Klarna, unlimited mobile service for $35 per month, and P2P transfers. Crypto integration is a logical step in Walmart's strategy to strengthen its fintech presence, especially amid changes in the US regulatory environment during Donald Trump's presidency, which promotes mass adoption of cryptocurrencies.

The cryptocurrency community's reaction to the launch has been mostly positive. On the X platform, users note that this could "bring 150 million normal people into crypto," emphasizing the potential for growth in BTC and ETH liquidity without significant volatility fluctuations. Some posts mention XRP, but officially, only support for Bitcoin and Ethereum has been confirmed. Analysts compare this move to similar initiatives from PayPal, Venmo, and Cash App, which already offer crypto services, but highlight OnePay's advantage due to integration with the Walmart network.

ZeroHash, OnePay's partner, recently raised $104 million in investments from Morgan Stanley and Interactive Brokers, indicating growing institutional interest in crypto products. Experts predict that such integrations will normalize ownership of digital assets among ordinary consumers, making crypto part of everyday life.

This Walmart launch underscores the trend toward mass cryptocurrency adoption in 2026, as traditional giants increasingly integrate digital assets into their ecosystems. For investors, this could be a signal for market growth, especially for BTC and ETH.