Friendly Fire Plans Massive Expansion With 100 New Esports Clubs Across Europe

Friendly Fire, the European esports arena franchise, has revealed ambitious expansion plans: the company intends to open at least 100 new gaming clubs across Europe in the coming years, with Ukraine included among the confirmed locations.

Founded in 2017 in Zagreb, Croatia, Friendly Fire has grown into an international network of esports arenas. Since 2019, the brand has shifted to a franchise model, enabling partners to launch their own gaming venues under the Friendly Fire banner while maintaining unified quality and operational standards.

The announcement highlights the first wave of new clubs set to open in:

• The United Kingdom
• Spain
• Poland
• Ukraine

Friendly Fire is already active in several European markets. According to the company’s official website, the brand currently operates dozens of locations throughout Europe.