PUBG's free-to-play distribution model brought in 80,000 players per day

The developers of PUBG: BATTLEGROUNDS have published company statistics for the first half of 2022. Of the main indicators, it is worth noting the income of $ 729.5 million, as well as the influx of 80,000 players per day after switching to a shareware model.

The company's income for the first half of this year amounted to $729.5 million. It is worth noting that this is 2.86% more than in the same period last year. Net profit of developers equals $338.4 million. The growth in this indicator is significant. The company outperformed the first half of 2021 by 30.97%, which is currently a record for Krafton.

The company also reported that PUBG 's move to the F2P (freemium) model helped increase its user base by 80,000 players a day.

Krafton plans to perform at Gamescom 2022 and ONL, where they plan to show the game in a new universe from the Unknown World studio. Also, the creators of PUBG have high expectations from The Callisto Protocol, which is being developed by Striking Distance Studios, led by Glen Schofield.

PlayerUnknown's Battlegrounds was released in December 2017 and became one of the pioneers of the battle royale genre. Initially, the game was distributed on a paid basis. At the end of 2021, over 75 million copies have been sold.