GPU Prices Rise 35% in Three Months as RTX 5090 Hits $9,400 in the US

Graphics card prices keep climbing fast. According to TechSpot’s new Q4 2026 report, GPUs got 35% more expensive on average over the past three months, and 11% in the last month alone. TechSpot tracks prices in 10 countries, and graphics cards now sell for 44% above MSRP on average. In the US and Canada, the markup reaches 58%.

The flagship RTX 5090 saw the biggest jump. Worldwide, it now costs 262% above MSRP on average. In the US, the cheapest RTX 5090 cost $9,400 in October. That’s 370% above its $1,999 launch price and 36% more than in September, when it sold for $6,890.

Here’s how RTX 5090 prices have changed across different countries over the past year:

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The price hikes go well beyond the flagship. Here’s what the cheapest models currently cost in the US and how far above MSRP they are:

• RTX 5080: $2,200 (+120%; +77% globally on average)
• RTX 5070 Ti: $1,250 (+67%)
• RTX 5070: $900 (+64%)
• RTX 5060 Ti 16GB: $790 (+84%)
• RTX 5050: $420 (+69%)
• Radeon RX 9070 XT: $870 (+45%)

TechSpot names the memory shortage as the main cause. AI data centers are buying up DRAM and GDDR7, so cards with 16GB of VRAM have gone up the most. Memory alone, however, can’t explain why the RTX 5080 rose by about $700. TechSpot also points to demand from the AI industry, scalpers, and limited supply.

RTX 5090 prices are also affected by rumors that Nvidia has stopped producing the card, which the company denies. Earlier reports also said that Amazon is buying up Nvidia AI chips in bulk, although that doesn’t directly affect the gaming GPU shortage.